Sesame Street "Goes Organic"
by Rebecca Sands
(Garden City, NY)
Contact: Rebecca Sands
Rebeccas@businessdevelopmentgroup.com
516.222.0236
Port Washington, New York, January 2008 – Apple & Eve has just announced that it has expanded its popular Sesame Street line of juice boxes with the launch of new Sesame Street Organics 100% Fruit Juice Boxes – providing families who prefer organic products with a perfectly sized, all-natural organic 100% fruit juice that will make following an organic lifestyle as easy as “ABC.”
Sesame Street Organics 100% Fruit Juice Boxes, which are fortified with calcium and contain a full day’s supply of Vitamin C, are available in three favorite flavors: Big Bird’s Apple, Elmo’s Punch and Ernie’s Berry. The Organic line showcases each of the three Sesame Street characters dressed as a farmer – highlighting the “fresh from the organic farm” spirit of the new products. In addition, Sesame Street Organics is packaged in kid-friendly 125 ml. (4 ounce) juice boxes – the recommended beverage size for kids ages 2 to 5.
Sesame Street Organics are USDA-certified organic, and carry the Quality Assurance International seal that verifies that they are produced according to the strictest USDA standards. For years, parents have turned to our Sesame Street line of juice for a wholesome, all-natural 100% fruit juice that is healthy and fun for their kids to drink,”
says Ken Gootkind, VP, Organics Division, Apple & Eve. “As more and more parents seek out organic products for their families, we wanted to offer an organic fruit juice designed specifically for young kids that we know will also appeal to health-conscious parents.”
Apple & Eve first introduced its Sesame Street line of 100% fruit juices in 1999– becoming the first company to be awarded the Sesame Street license for beverages. Since then, Sesame Street juices have become favorites among parents -- who not only respect the Sesame Street name, but who have grown to trust the purity and wholesomeness of Apple & Eve’s product lines. In addition to its Sesame Street 100% Fruit Juices and Sesame Street Organics 100% Fruit Juices, Apple & Eve offers a complete line of good-for-you, 100% pure and natural juices and juice blends, including a line of USDA-certified Apple & Eve Organics available in multi-serve and single-serve varieties. They are available in supermarkets, club stores, health food stores and retail outlets across the country, including Whole Foods, Toys R Us and Costco.
For more information about Sesame Street Organics, and for a complete listing of Apple & Eve’s product lines, visit www.appleandeve.com.
**Product samples and artwork available- call 516-222-0236 x123 or email rebeccas@businessdevelopmentgroup.com.
About Apple & Eve
Apple & Eve is one of the largest independently owned juice companies in the U.S., with total sales approaching $200 million. Founded in 1975 by Gordon Crane and his brothers Cary and Alan, and headquartered in Port Washington, NY, the company is known for its great tasting, innovative and healthy juice products. Apple & Eve markets a complete line of juices, including Apple & Eve 100% pure juices and Northland cranberry juice blends. Apple & Eve also markets the Sesame Street line of juices for children, the Seneca brand, and Apple & Eve Organics. Apple & Eve natural products are found in supermarkets, mass merchants, warehouse clubs, drug stores, health food stores and convenience stores across the country.
(You can learn more about Sesame Street by visiting www.sesameworkshop.org.)
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