When people see the word "organic", they think of organic food. Although organic foods account for about 2% of total food sales throughout the world (and about 4% in the U.S.), that number continues to grow. In the U.S. alone, organic products are available in over 20,000 natural food stores and over 73% of conventional grocery stores and supermarkets. Now more than ever, consumers wishing to go organic have a large selection of products to choose from. Organic baby food, pastries, pet food, TV dinners, snacks and produce head the list. A recent survey by the United Soybean Board showed that U.S. consumers are willing to increase their spending on healthier foods.
The
Center for Economic Vitality
September 2010 report demonstrates how quickly organic sales are growing in the U.S., with fruits and vegetables dominating the market.
More and more farmers are adopting organic methods. Corn, soybeans, poultry and dairy are the fasted-growing organic categories. Over 2.3 million acres have been dedicated to organic cropland and pasture in the United States (Economic Research Service, 2002). In some parts of the country, demand for organic milk is outpacing supply. Many consumers fear the effects of bovine growth hormone, which is widely used with non-organic cattle. As a result, more consumers are looking into organic beef. Concerns about hormones and antibiotics in poultry have led to the purchase of more organic eggs and organic, free-range chicken. Organic cheese, butter, yogurt, and ice cream have also hit the market.
Walk into almost any supermarket, and you can see an increasing selection of organic foods - from snacks, fruits and vegetables, pasta sauces, and even pet food. And why not? Conventionally processed foods contain additives that can cause allergic reactions in sensitive individuals. More consumers are willing to pay more for foods that are free of trans fats, which are found in conventional processed foods. Half of the survey respondents said they would probably not purchase items with trans fats listed on the label.
There’s no better time than the present to “go organic.”
Below are links to the major organic food categories being offered today. These offerings will continue to develop. Our New Products page will highlight new organic foods as they arrive on the market. Web links will provide you with additional information and/or online ordering. Companies marked with an asterisk are personal favorites.
We have recently eliminated our organic beef, chicken, seafood, and eggs from this page. This is due to our new focus on a more sustainable lifestyle, as well as environmental, health, and animal rights concerns. We will have more on this later.
Many consumers have expressed concern over the number of acquisitions or organic product companies by multi-national conglomerates like ConAgra and Coca-Cola. For those of you who want to know which of your favorite organic products is owned by whom, you can find out by going to the
Michigan State University page outlining Organic Industry Structure.
"I'd like to eat organic, but it's too expensive." We've heard this argument many times, and would like to point out a few facts. 1) Those of us who can purchase at co-ops or farmer's markets are getting fresh, high-quality, local food that actually costs less than food that is trucked from thousands of miles away. Fruits and vegetables purchased out of season will always be expensive, whether they're organic or not. Buy produce fresh only when it's in season, and frozen when it's not, to save money. 2) Processed foods and frozen entrees are very expensive, but many consumers are willing to spend on these items because they are convenient, not because they're better for you. Keep in mind that just because a frozen pizza says "organic" on it, that doesn't make it the best choice. Consumers must still discern what is healthiest based on ingredients, not labels. 3) The reason why Big Ag can afford to lower its prices is because the government is subsidizing them, thereby artificially lowering the cost of doing business. Organic farmers receive no such subsidies. Keep in mind that taxpayers pay for farm subsidies, so we're really paying twice for our produce. 4) The most compelling fact is that there is nothing more important than what we put into our bodies. Very often, we're willing to pay more for an expensive TV, but balk at the idea of paying a little more to support local farmers and avoid harmful pesticides. Perhaps we need to get our priorities straight. To read more, please visit
Organic.org's "Organic Myths" here.
We welcome your comments. Please feel free to use our form below. Your e-mail will, of course, be kept confidential.
To eat is a necessity, but to eat intelligently is an art." - La Rochefoucauld
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